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        <div id="content-top1">Page 50 - Life Sciences Dergisi SayÄ± 1</div>
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    <pre style="white-space:pre-line"><code>ÃœRÃœN TANITIMLARI PRODUCT ADVERTORIALS

                                                              Kale Kimya 5-in-1 Erkek
                                                              ÃœrÃ¼nÃ¼

                                                              Kale Kimya 5-in-1 Men Care
                                                              Product

    Ã–zgÃ¼r Ã‡elen

    Pazarlama Sorumlusu
    Kale Kimya Group

    Marketing Specialist
    Kale Kimya Group

             Ã¼nya genelinde her geÃ§en gÃ¼n kendisini yeni-             echnologic innovation trends in the worldwide
             leyen teknolojik geliÅŸmeler, hayatÄ±mÄ±zda birÃ§ok          make a lot of positive e ect for our life. Peop-
             olumlu etki yaratÄ±yor. Ä°nsanlar, kendileri iÃ§in          le always like new trends to make their lifes
    daha yeni, daha kolay ve daha yararlÄ± olan ne varsa       easier and more useful. Actually, it is not correct to
    onu tercih ediyorlar. AslÄ±nda bu konuya sadece tekno-     look from only technology window. We all want to cat-
    lojik yenilikler penceresinden bakmak doÄŸru olmaz.        ch whatever makes our life more trendy, helpful and
    Hepimiz, kendimiz iÃ§in daha yenilikÃ§i, daha faydalÄ±,      more beautiful. If we look at cosmetic world by this
    hayatÄ±mÄ±zÄ± gÃ¼zelleÅŸtirecek ÅŸeyleri bir tarafÄ±ndan yaka-   way, it is a very important world to refresh yourself, to
    lamak istiyoruz. Kozmetik dÃ¼nyasÄ±na da bu pencere-        feel better, to make life easier.
    den bakacak olursak, insanÄ±n kendini yenilemesi daha
    iyi hissetmesi, hayatÄ±nÄ± kolaylaÅŸtÄ±rmasÄ± aÃ§Ä±sÄ±ndan son    In Turkey, we can say that cosmetic market spending
    derece Ã¶nemli bir yerde olduÄŸunu hemen anlayabiliriz.     per person is not low level and increasing day by day.
                                                              Women, of course, generates a big part of this market.
    TÃ¼rkiye Ã¶zelinde konuyu ele alacak olursak, kozmetik      What about men? While comparing with the worldwi-
    Ã¼rÃ¼nler Ã¼zerine yapÄ±lan kiÅŸi baÅŸÄ± harcamalarÄ±n azÄ±m-      de, cosmetic spending for Turkish men is very low.
    sanmayacak miktarda olduÄŸunu, her geÃ§en gÃ¼n de            However, for men cosmetic care market, we can see a
    arttÄ±ÄŸÄ±nÄ± sÃ¶yleyebiliriz. Elbette bu pazarÄ±n Ã§ok bÃ¼yÃ¼k    development in last few years. It is a reality that Tur-
    bÃ¶lÃ¼mÃ¼nÃ¼ kadÄ±n tÃ¼keticiler oluÅŸturuyor. Peki ya er-       kish men have interest in cosmetic products much
    kekler? DÃ¼nya geneliyle karÅŸÄ±laÅŸtÄ±rÄ±ldÄ±ÄŸÄ±nda Ã¼lkemiz-     more than past year.
    deki erkek kozmetik Ã¼rÃ¼nleri pazarÄ± oldukÃ§a kÃ¼Ã§Ã¼k
    kalÄ±yor. Ancak bu cephede de son dÃ¶nemde belirgin         It is not an arguable topic that cosmetic products are
    geliÅŸmeler mevcut. ArtÄ±k TÃ¼rk erkekleri de kozmetik       not only for women. New men care products are inc-
    Ã¼rÃ¼nlere eskisinden daha fazla raÄŸbet gÃ¶steriyorlar.      reasing in market and this is a prove. But still there
                                                              are lot of men who says â€œI can not deal for lot of cos-
    Kozmetik Ã¼rÃ¼nlerinin sadece kadÄ±nlar iÃ§in olmadÄ±ÄŸÄ±        metic products for di eren claims!â€. Here the latest de-
    gerÃ§eÄŸi artÄ±k tartÄ±ÅŸmaya kapalÄ± bir konu. Son dÃ¶nemde     veloped product for you!
    erkeklere Ã¶zel kozmetik Ã¼rÃ¼nlerin Ã§eÅŸitlilik kazanarak
    pazarda daha bÃ¼yÃ¼k yere sahip olmasÄ± da bunun net         One Product; 5 Di erent Claims!
    bir gÃ¶stergesi. Ancak yine de â€œHer ÅŸey iÃ§in farklÄ± Ã¼rÃ¼n   â€¢ Shampoo
    mÃ¼ kullanacaÄŸÄ±m, kim uÄŸraÅŸacak onunla!â€ diyen be-         â€¢ Body Wash
    yefendilerin sayÄ±sÄ± hala azÄ±msanmayacak oranda. Ä°ÅŸte      â€¢ Face Cleaner
    sizler iÃ§in geliÅŸtirilen yepyeni bir Ã¼rÃ¼nÃ¼mÃ¼z var!        â€¢ Shaving
                                                              â€¢ Moisturizing
    Tek ÃœrÃ¼n, 5 Etki Birden!
    â€¢ Åampuan
    â€¢ Body Wash
    â€¢ YÃ¼z Temizleme
    â€¢ TÄ±raÅŸ
    â€¢ Nemlendirme

48</code></pre>
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